Reebok logo and symbol, meaning, history, PNG
- It has attracted a lot of criticism as being too simple and generic.
- Though the symbol was changed to something abstract in 1958, the label came back to the roots later, in the 1970s, and still uses a symbol, inspired by the British Flag today.
- The iconic vector emblem for Reebok is an abstract representation of the Union Jack crossing the racing track, and this is how the brand combines two of its main values — legacy and progress; it also reflects a trinity of physical, mental, and social wellbeing, which the brand aims to provide people across the world through their products and philosophy.
- 1958 — 1977 The next logo after the Union Jack was introduced by the brand in 1958 and boasted a modern and light sans-serif inscription, where the brand’s name (which means “African Antelope”) was divided into two parts by an abstract geometric shape with thin zig-zag contouring.
- 1977 — 1993 In 1977 the British flag comes back to the brand’s visual identity, being placed on the right from a bold blue wordmark in a custom sharp sans-serif typeface with diagonal lines and rounded angles of the letters.
- 1993 — 1997 In 1993 the iconic emblem for Reebok was designed.
- Composed of two blue smooth lines merging in one and crossed by a red sharp and narrow triangle, the image was placed on the right from the custom wordmark in a lighter shade of blue in comparison to the previous version.
- 1997 — 2000 The symbol moves to the top of the logo in 1997, and the color of both the image and the logotype is switched to a light gray.
- The new palette made the logo look elegant and light, pointing to the professional qualities of the brand.
- 2000 — 2005 The redesign of 2000 completely changed the style of the Reebok logo, keeping the iconic emblem untouched.
- The sharp brand’s signifier in bright blue is placed on a gray background on the left from the logotype.
- The frame is divided into two segments, light gray for the emblem, and white for the wordmark.
- 2008 — 2014 The redesign of 2008 brought a new minimalist look to the Reebok visual identity, redrawing its logotype in a traditional and neat sans-serif in a light shade of blue and completely removing the emblem.
- 2019 — Today With the redesign of 2019, the brand comes back to its logo version from the 1979s, with the difference in color palette and the emblem location.
- It was only in 1986 that the company decided to replace it by the so-called vector logo.
- This move can be explained by the fact that Reebok wanted to establish itself as a global brand and also as a performance brand.
- In its official statement, the company claimed that the Delta triangle was chosen as a symbol of change and transformation.
- Font The minimalistic sans-serif typeface featured in the earliest Reebok logo was replaced by a customized Motter Tektura wordmark in the 1970-s. Color The original blue-and-red color scheme, which was based on the colors of the British flag, was transferred to the 1986 version of the Reebok insignia.
- The 2013 redesign brings back the red color.
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