Red Bull logo and symbol, meaning, history, PNG
- Download PNG Red Bull Logo PNG One of the most popular energy drinks in the world, Red Bull was created in 1987 by an Austrian entrepreneur Dietrich Mateschitz.
- Meaning and history The history of the Red Bull logo dates back to 1987.
- It was then that the company owner Dietrich Mateschitz tasted the Thai energy drink called “Krating Daeng” (which means “red bull” in English).
- He was impressed by it so much that the idea of the new product and its logotype sprang into his mind almost immediately.
- The emblem includes two red bulls butting heads in front of a gold spot, which can be actually interpreted as the sun.
- Slogan and symbol controversy In 2014 the slogan “Red Bull gives you wings” became a cause of a $13 million class-action lawsuit.
- The company was alleged to deceive its customers by promising them increased concentration and reaction speed.
- Also, the brand’s advertising supposed that the product is a better source of energy than a cup of coffee, for instance, while in fact Red Bull contains the same amount of caffeine (or even less) as a cup of coffee.
- Music Academy emblems The company provides musicians all over the world by unique recording spaces called Red Bull Studios.
- For this project, digital creative agency Momkai created several versions of Red Bull logo using local themes.
- Font The typeface used for the Red Bull logo is a custom one, but there are several fonts that look very similar.
- Probably, the closest one is Futura SH-Dem Bol (with slightly modified characters “R” and “B”).
- We can also mention other fonts that bear resemblance to the one used in the Red Bull wordmark, for instance, Futura BQ Demi Bold, Avant Garde Gothic, and Futura TS XBold.
- However, in case of Red Bull Music Academy emblems, other colors may be added to the palette.
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