Real logo and symbol, meaning, history, PNG
- Download PNG Real Logo PNG Real is a German brand of food and home appliances retailer, which was founded in 1992 and today has more than 250 stores across Germany.
- The brand also owned several retail-shops in Romania and Turkey, but sold it, keeping only German locations.
- Meaning and history 1992 – 2017 Real is owned and managed by the huge Metro Group, and all the brands of this umbrella company have simple yet bright visual identity designs.
- The original Teal logo boasted a lowercase italicized lettering in scarlet-red, with the abstract geometric emblem composed of two parallelograms placed one above another and forming an angle.
- The emblem was executed in calm blue, which in combination with a red wordmark and white background created a color palette, representing power, reliability, and loyalty.
- 2017 – Today The Real logo is composed of a wordmark, which is executed in a condensed italicized typeface in all the lowercase lettering.
- It is simple and minimalist.
- The Real color palette is based on a royal blue, which features a slightly lighter shade when placed on the stores.
- However, the print and web versions of the logo boast deep and rich blue, which is a symbol of strength and professionalism, as well as reliability and trust.
- The Real logo makes the brand look stable and serious, the one that values quality above everything else.
- The use of the lowercase lettering for the wordmark evokes a sense of friendliness and makes the brand’s customers feel welcome.
PNG Design and Logo Download
