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Radio Corporation of America logo and symbol, meaning, history, PNG
- Download PNG RCA Logo PNG Although the RCA brand has a rather long history, its logo hasn’t been altered all that much since the company name was changed from the Radio Corporation of America to RCA in 1969.
- Meaning and history RCA is an abbreviation for Radio Corporation of America, the first name of the company, established in 1919.
- 1919 — 1929 The logo for Radio Corporation of America was introduced in 1919 and featured an extended horizontal badge with the bold black lettering and an emblem between the words.
- The rounded serif typeface of the wordmark looked smooth and friendly, and was balancing the sharp black underline, composed of two stylized zig-zag lighting bolts, coming out from the emblem, which was placed between “Radio” and “Corporation”.
- 1929 — 1968 The name of the company was changed to RCA in 1929, and this is when the need for a new visual identity appeared.
- A bright yet laconic emblem was created in the same year and featured a solid red circle with a double white and red outline and a white monogram in the middle.
- The lettering was executed in a custom serif typeface with the left bar of the letter “A” elongated at its bottom part, and stylized as a lighting bolt.
- There was also a monochrome version of this logo, but when set in black and white, the circle had no outline.
- 1968 — Today Today the company uses the logo, created in 1968, and it is definitely the most laconic and minimalist version among all three.
- The RCA lettering in an extra-bold custom sans-serif font is the only element of the current brand’s visual identity.
- The wordmark is usually set in black and placed on a white background, but sometimes it is executed in red on white, or white on red.
- With no horizontal bars, the upper segments of “R” and “A” have rectangular shapes and resemble of keyholes.
- Current emblem While the emblem is still based on the company name, the letters have hardly anything in common with the previous version.
- The typeface is bold and solid; the lightning bolt shape has disappeared.
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