Pull & Bear Logo
- Today the brand is a part of Inditex, which also owned Zara and Stradivarius.
- Meaning and history Pull & Bear got its current name in 1991, in same year the brand’s first logo was created, and remained untouched for almost twenty years.
- The company undergone redesign in 2010, the logo was changed, as well as Pull & Bear stores decorations.
- After the new logo was created, the brand launched its online store.
- 1991 — 2000s The original Pull & Bear logo was an all-caps wordmark with geometric and a little futuristic typeface.
- The lines of the letters wire fine and confident.
- The top part of the ampersand on the logo is opened.
- 2000s – 2010 At the beginning of the 2000s, the Pull and Bear logo was redesigned in a more geometric and futuristic way, although the lettering remained the only element of the visual identity.
- It was a title case wordmark with the “P” and “B” capitalized, and the ampersand replaced by the “and”.
- The new typeface looked progressive and unique, with all letters drawn in square shapes, contours cleaned and cuts straightened.
- 2010 — Today The new Pull & Bear logo is more elegant.
- The current logo uses a classic font which is close to Avant Garde Gothic Demi Bold.
- It is geometric, decent and adds a feel of luxury to the nameplate.
- The brand’s iconic ampersand remain opened on its upper part, but its lines became softer and the curves are full of grace.
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