Prudential logo and symbol, meaning, history, PNG
- The company was established in London in 1848 and today has its operating offices and subsidiaries across Europe and Asia, serving more than 20 million customers.
- The group has over 20 thousand employees and annual revenue of almost 100 billion USD.
- Meaning and history The iconic Prudential visual identity is instantly recognizable all over the globe.
- On the first version of the firm’s visual identity the symbol was drawn in detail and depicted a lady standing straight and looking in a hand mirror in her left hand.
- On some of the versions Prudence is depicted with a compass or a book, but the famous insurance company chose the original version.
- Prudence is a symbol of intelligence and foresight, it also represents the awareness of past, present, and future.
- All the original symbols were kept in the emblem, but hidden in the lady’s hair.
- The arrow, symbolizing strength, and the serpent, standing for wisdom are placed on the left side of Prudence’s face, while the mirror, showing the willingness to see the world as it is, is located on the right.
- The lady has a red ribbon across her forehead, which is balanced by a simple red wordmark, which was added to the visual identity only at the end of the 1990s.
- The gray and red color palette of the Prudential logo is a representation of the passion and power of the company along with its energy and responsibility.
- The light gray also evokes a sense of comfort and balance.
- The lettering creates a sense of reliability and trustworthiness, reflecting the high-quality of the company’s products and services.
- Review One of the most reliable financial services providers of the United Kingdom, Prudential was organized in the middle of the 19th century and grew into one of the world’s leading providers of life insurance and pensions.
- The financial products and assistance of the corporation, operating in the UK, Europe, North America, and Asia, include life insurance, pensions, and annuities as well as collective investment schemes.
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