Porsche logo and symbol, meaning, history, PNG
- Today one of the world’s best-known high-class car brands is owned by Volkswagen Group and distributes its cars all over the globe.
- Meaning and history Porsche is the marque, which values traditions and mixes them with innovations.
- The same is with the company’s logo — historic legacy is enclosed into a frame of style, power, and exclusiveness.
- The Porsche logo was introduced in 1952 and hasn’t changed much since then, as it had everything the brand needed — uniqueness, grace, and memorability.
- Prehistory The brand, established in Stuttgart, adopted the crest of Wurttemberg as its emblem, to celebrate the history and roots.
- The coat of arms of Wurttemberg State was created in 1922 — a large crest with two deers on both sides.
- The coat of arms of Stuttgart with a black horse on a yellow background was designed in 1938.
- This crest became the most recognizable part of the Porsche logo.
- The wordmark is written along the upper part of the crest, in black modern sans-serif.
- The smaller crest, located in the center of the badge depicts a black horse with a delicate “Stuttgart” inscription in sans-serif above it.
- This logotype can be used on its own or placed under the ornate gold emblem.
- Symbol The main element of the logo is a rampant black horse.
- The rampant horse is a reference to Stuttgart coat of arms – this German city houses the headquarters of the company.
- Four attached sections are taken from the coat of arms of the Kingdom of Württemberg, a currently nonexistent state which used to have Stuttgart as the main city.
- However, those changes were not very significant, they were mainly decorative.
- In particular, the horse was changed.
- In 1994, the gold colour turned into black.
- Moreover, such a combination highlighted the black text on the gold background.
- The colour of the print also changed from gold to black.
- Video
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