evolution history and meaning
- Meaning and history Plymouth is a car brand with a very rich and intense visual identity history, and even though the company does not exist anymore, its logos are remembered and recognized all over the globe.
- Throughout the years the marque was alternating its own symbol, the legendary Mayflower clipper, with the emblem of its mother company, Chrysler, the simple logotype, and the modern and sharp abstraction.
- 1928 – 1961 The very first logo for Plymouth was created in 1928 and depicted a white clipper placed on a black triangular shield with a triple black and white outline.
- The logo was a tribute to the Mayflower, the famous ship, which brought the first colonists to the United States.
- 1961 – 1963 In 1961 the logo was completely changed.
- Now it featured a rounded badge, placed on a red background above the massive serif lettering.
- The rounded frame was removed and the wordmark changed its typeface to a modern sans-serif.
- 1964 – 1994 The text-based version was created in 1964.
- There were two color options for the wordmark — blue and black.
- 1969 – 1994 In 1969 Plymouth adopts the iconic Chrysler pentagram as its emblem.
- The symbol also changed its color to white, while the elegant star became blue.
- 1994 – 1996 In 1994 the black pentagon with a white star was placed inside a white circle with a thick black outline.
- The “Plymouth” wordmark in a custom sans-serif typeface was written along the upper part of the framing, in white.
- It was the last logo, designed for Plymouth, and the fact that the brand came back to the root for the last years of its existence is truly impressive.
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