Piaggio logo and symbol, meaning, history, PNG
- The “PR” monogram was written in the same dark shade of blue over a white background and accompanied by an abstract triangular symbol, resembling a bird, placed above it, along the top line of the frame.
- It was depicted there as a symbol of speed and freedom.
- Both elements were drawn in white and set on a calm blue background of an emblem, repeating the hexagonal shape of the honeycomb.
- The emblem was outlined in black and was accompanied by a bold black uppercase wordmark on its right.
- As for the wasp image, it was still there, with no changes.
- 1999 – 2015 The redesign of 1999 introduced a three-dimensional silver and blue badge, executed in glossy gradient shades, and a new black wordmark, written under it in large capital letters.
- The new typeface was strong and confident, with solid sand-serif letters and geometrically clean contours.
- 2015 – Today The Piaggio logo was inspired by its iconic Vespa label, which means “the wasp” the logo is composed of a wordmark with an emblem, which is placed above it.
- The wordmark is executed in a custom sans-serif typeface, which has a pointed angle of the letter “P”, resembling of the wasp sting, and square shape of the letter “O” with rounded corners.
- The Piaggio emblem is a hexagon, that repeats the shape of the honeycomb, with the brand’s symbol in the middle.
- The symbol is a stylized wasp, which is composed of two-letter “P”, placed back-to-back.
- It is a strong work in terms of showing the company’s heritage in a modern and stylish way.
- The color palette of the Piaggio logo features light blue and silver-white for the emblem and black for the wordmark.
- The black color of the lettering reflects the power and authority of the Piaggio company.
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