Philips logo and symbol, meaning, history, PNG
- Meaning and history Philips is one of the world’s large companies that are very loyal to its roots and do not like experiments with its identity.
- 1938 — 1968 The original Philips logo was introduced in 1938 and featured a sleek golden crest with its bottom line rounded.
- Inside the crest, there was a dark red circle with three horizontal wavy lines and four four-pointed stars — two in the upper left part of the circle, and two in the bottom right one.
- Above the red part of the logo, there was a blue horizontally stretched rectangular with a white wordmark located.
- The inscription in all capitals was executed in a narrowed yet bold sans serif typeface, where tall letters looked neat yet confident and modern.
- 1968 — 2008 The redesign of 1968 brought a new image to the brand, and the logo, which became a predecessor of today’s one, was introduced.
- The bold blue wordmark in all capitals of a strong yet simple sans-serif typeface was placed on a white background without any additional and graphical elements.
- The typeface of the inscription was very close to such fonts as Town 50 Chic Black and Dazzle Unicase Bold.
- The symbols became shorter and bolder, and the horizontal bar of the letter “L” gained a delicate diagonal cut.
- The 2013 emblem The current version is the result of collaboration between the in-house designer team, Interbrand, Ogilvy, and OneVoice.
- Also, one wave was removed, and the shield was filled with color.
- Font The wordmark sports uniform all-cap characters in a sans-serif typeface.
- The insignia formed in its present form as far back as the 1920s, and only subtle modifications have been made since then.
- Color The emblem has been featuring blue since 2008, with minor shifts of the shade.
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