Philippine Airlines Logo
- Meaning and history Philippine Airlines was established in 1935 as a Philippine Aerial Taxi Company, and its bright emblem was very detailed and ornate, unlike all the following logos, created for the company after the name change in 1942.
- Inside the frame, there was an image of a person sitting under the tree and watching a gray and orange plane passing by.
- 1941 – 1947 The company changed its name to Philippine Airlines in 1941, and the new logo was introduced in the same years.
- It was an abstract red and black badge, with a circular image and a bold diagonally oriented red wing, coming upright.
- 1947 – 1952 The redesign of 1947 refined the emblem of the company and now its main rounded part featured an image of the globe, while the red wing became wider and shorter, being formed by four wide lines in different lengths.
- 1952 – 1960 The color palette of the logo was changed to blue, red, and white in 1952.
- With the oval colored blue, a red four-pointed star, and a bold “PAL” lettering in white and blue, placed over a star.
- The diagonal wing, formed by four segments, featured a sea blue shade with white separation lines.
- 1960 – 1968 In 1960 the wing was removed from the Philippine Airlines visual identity, keeping the blue oval with a star and lettering as the main part of the logo.
- The star was now also colored blue, so the color palette of the emblem got simplified to just two shades — white and blue.
- 1968 – 1970 The redesign of 1968 introduced a new concept for the company’s visual identity.
- The emblem featured two overlapping triangles in blue and red, placed on a white background and enclosed in a thin black circular frame.
- 1970 – 1986 The framing was removed from the Philippine Airlines logo in 1970, and now it boasted two overlapping triangles in a seeker and more intense color palette, and a rewritten wordmark in bold Sans-serif typeface, with only “P” and “A”, capitalized.
- The lettering was also refined and now it features a delicate and smooth italicized Sans-serif typeface, which looks friendly and welcoming, while its black color points to the company’s reliability and expertise.
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