Pedigree logo and symbol, meaning, history, PNG
- Today the company is one of the most famous pet-food producers in the world and its products are distributed in all six continents.
- Pedigree is a part of the Mars Group.
- Meaning and history US logo 1957 The original design had pretty much the same style as the current one, except for a couple of comparatively subtle modifications.
- The background was gold.
- 2007 The emblem has grown simpler and better legible.
- The type is now bolder, the tail of the “g” has been replaced by a plainer version.
- Some of the letters are now linked.
- Despite the bold type, the letters look lighter because the dark trim has been replaced by lighter blue.
- The medal has grown lighter and shinier, too, and light “rays” appeared around it.
- Europe, Australia 1957 The original logo looked pretty much like the US logotype, except for the red medal.
- However, it looked brighter and lighter, partly because the red of the medal was not as dark as the blue in the US logo.
- Also, the European version has a somewhat bolder, more prominent wordmark with better legible letters.
- 2007 The differences between the US Pedigree logo and the European one have grown even smaller.
- Now only the color is different, while the shape of the elements is the same.
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