Patagonia logo and symbol, meaning, history, PNG
- Download PNG Patagonia Logo PNG The logo of the American clothing line Patagonia depicts the Fitzroy Massif in Patagonia, one of the company founder’s favorite places.
- Meaning and history The founder of the clothing line, Yvon Chouinard, is a keen rock climber.
- By 1970, however, he found out that the pitons, which were his company’s main source of income, destroyed rock routes.
- As an environmentalist, he made the tough decision to stop producing them and replace them by aluminum chocks.
- Yvon’s another business venture was connected with clothing business.
- At the time, he just returned from there, so the idea to call the company Patagonia seemed perfectly natural.
- How was the symbol designed?
- Jocelyn Slack, the author of the logo, described the process of creating it in one of the company’s catalogs.
- “Yvon knew what he felt and what he wanted,” Jocelyn recalls, and that was why she called him the author of the logo.
- About the author of the emblem Jocelyn Slack is an artist working in a variety of fields, from sandblasted glass and magazine illustration to fabric design.
- She studied in California College of Arts and Crafts and Banff School of Fine Arts in Alberta, Canada.
- The serif typeface was designed by Georg Belwe of the ITC type foundry.
- Color In addition to black and white, the emblem also comprises several shades of blue, and a soft shade of orange.
- This combination represents the colors of the Patagonian sky when the sun is not far from the horizon.
PNG Design and Logo Download
