Parliament logo and symbol, meaning, history, PNG
- The cigarette label is a part of the Philip Morris Group and is being distributed worldwide.
- Meaning and history Parliament is considered to be one of the most expensive cigarette brands worldwide.
- The Parliament’s visual identity is based on a principle of minimalist luxury.
- It is composed of a wordmark with an emblem, which takes the biggest part of the packaging.
- It looks sleep and elegant in the navy blue color.
- The iconic Parliament emblem is a vertically oriented rectangle which is diagonally split into two equal parts — light blue on the left and dark blue on the right.
- In the upper part of the emblem, on the light blue background, the brand’s symbol is placed.
- Composed of a three-dimensional silver tick with a white “P” on a red oval above it, it looks like a heraldic symbol, adding a high-end and even Royal feel to the overall logo concept.
- Wordmark The lettering on the Parliament logo looks very refined without sacrificing legibility.
- That said, we should also mention it is reminiscent of a human figure (the ends of the “tick” are the legs, the oval is the head with the hair and crown).
- Diagonal line Quite often, the packaging has featured a rectangle consisting of two triangles, a dark blue one and a light blue one.
- Also, you can now often see the packages where the rectangle features only a single color but the diagonal bar is still there.
- Other Sometimes the “tick” has been paired with the words “Recessed Filter,” while other versions of the Parliament logo have featured the text above the rectangle or below it.
- This has been an important part of the product’s brand identity as the recessed paper filters are supposed to let the smokers fully experience the flavor.
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