Oysho logo and symbol, meaning, history, PNG
- Download PNG Oysho Logo PNG Oysho is a fashion brand, which specializes in leisure and underwear.
- The company was established in 1977 in Spain and today is a part of Inditex Group, with more than 600 stores all over the globe.
- Meaning and history 2001 – 2011 The Oysho visual identity has been always based on the brand’s name inscription executed in a monochrome color palette.
- The old version was minimalist, yet memorable.
- It was a perfect example of a typographic logo with a pronounced pictorial quality.
- If you try rotating the wordmark 180 degrees, you will see that it has remained the same: you can still read the name of the brand.
- The symmetry and rhythm have appeared due to the slightly modified shape of the “y” – it looks like the “h” turned upside down.
- It did lost the “rotating” quality of its predecessor, though.
- The wordmark in all capitals is executed in a stylish serif typeface with confident neat lines and enough space between the letters, which makes the logotype look light and fresh.
- The font of the Oysho logo was designed by a Spanish typographer, Iñigo Jerez, and it was based on the original brand’s logo, but many details were softened and modified in order to create a perfect typeface.
- The monochrome color palette remains untouched, yet now black is the main color for some product lines of the brand.
- The Oysho packaging now can also be seen in both white and black colors, which adds style and makes the brand more recognizable.
- The Oysho logo is minimalist and laconic and executed with great attention to detail.
- It looks modern and confident, showing a powerful brand, which values progress and innovations.
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