Oshkosh logo and symbol, meaning, history, PNG
- Download PNG Oshkosh Logo PNG Oshkosh is a kids’ clothing manufacturer from the United States, which was established in 1895.
- Today the company mainly operates through its website, offering a whole selection of clothing and footwear for boys and girls from 0 to 14.
- The e-store has a delivery service available nationwide.
- Meaning and history The visual identity of the famous kidswear brand is simple yet instantly recognizable due to the right choice of the typeface for the company’s logotype.
- The dark blue and white color palette of the clothing retailer represents the professional and trustworthy company, evoking a sense of security and reliability, and making parents trust the manufacturer.
- The logo is composed of a bold custom inscription with the letter “K” enlarged and going out from the thin blue underline, adding playfulness and fun to the nameplate.
- 1895 – 1949 The initial Oshkosh logo was introduced in 1895 and stayed untouched for more than half of a century.
- It was a black logotype in a classy serif typeface, executed in the uppercase, with the first “O” and “K” enlarged, and the whole wordmark underlined.
- The logo was complemented by the “Est 1895” datemark as a tagline.
- The “Oshkosh” part remained untouched, only the underline got “broken” under the enlarged “K”.
- 1986 – 2003 The redesign of 1986 made the logo return to basics, executing it in black and placing it on a plain white background.
- The typeface was switched to a very bold sans-serif one.
- 2003 – 2011 The calm blue color came back to the Oshkosh logo in 2003.
- The company used the logo concept from the 1960s but refined and modernized both typefaces.
- Also, the background was plain white, and no framing was added to the logo.
- The bottom part got smoother and more rounded, while the top line was executed in an extended sans-serif with the letters written in thick blue lines with distinct cuts.
- The composition and color palette remained untouched, though all elements of the logo became more elegant and sophisticated.
- The lines became thinner and taller, which made the whole badge look different — more luxurious and professional.
- Font The wordmark in all capitals is executed in a bold rounded sans-serif typeface, which is similar to such fonts as Submariner R24.
- Today the brand operates mainly through its e-commerce platform, selling the products online with the delivery across the USA.
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