evolution history and meaning, PNG
- The brand, founded by the Jochnick brothers, was one of the first to practice direct-selling and got extremely successful in Eastern and Western Europe.
- Meaning and history The Oriflame visual identity has always been based on light and elegant lettering, executed in a classy monochrome color palette, looking timeless and fine.
- 1967 — 1977 The initial Oriflame logo, created in 1967, was composed of a capitalized serif inscription with the “International” tagline in smaller letters, and an elegant and light emblem placed above the lettering.
- The emblem featured an oval letter “O” with two crossed “J”s, standing for the Jochnick surname.
- 1977 — 1998 The redesign of 1977 brought a new style to the Oriflame visual identity.
- The custom cursive typeface of the new wordmark looked feminine yet bold and modern, perfectly reflecting the philosophy and purpose of the cosmetic brand.
- Its logotype was completely changed and now boasted lowercase sans-serif lettering with a custom open “O”, executed in a smooth pointed line.
- The wordmark was underlined and looked modest, tender yet confident and contemporary.
- 2004 — 2011 The letters of the logotype became a bit bigger and the “Natural Swedish Cosmetics” tagline in the lowercase was added to the bottom part of the emblem.
- The additional lettering made the whole image look whole and complete and added confidence and professionalism to light and fine wordmark.
- 2011 — Today The redesign of n if 2011 switched the iconic lowercase lettering to the uppercase, which completely changed the look of the Oriflame emblem, making it more progressive and modern.
- The “O” remained untouched, though all other elements were redrawn.
- The underline and tagline were now replaced by the capitalized “Sweden” with two long horizontal lines on the sides.
- Though depending on the needs, the logotype can sometimes be drawn in white and placed on a gradient purple and pink background, which perfectly shows the purpose of the brand and its femininity.
PNG Design and Logo Download
