Orient logo and symbol, meaning, history, PNG
- Meaning and history Unlike many other watch brands, Orient has not only a wordmark but also a pictorial part in its logo.
- It appears to have been inspired by coat of arms of medieval knights and towns.
- The lions are holding a shield with a black crown on its top.
- According to a message by the brand’s president Jun Watanabe, the lion on the left symbolizes the company, while the second lion symbolizes their dealers and partners.
- The crown that can be seen above the shield symbolizes the customer.
- In other words, the emblem is supposed to represent the Orient’s respect for its customers and the desire to provide them with quality products.
- Despite its symbolism, the Orient logo has been often criticized.
- Font The typeface, with its elegant serifs, has a slightly retro look, which seems to fit the medieval-style crest.
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