evolution history and meaning
- Meaning and history Oldsmobile is a legendary marque with a long history and its visual identity reflects all the brand’s milestones.
- The first Oldsmobile logo was created in 1887 and had five redesigns throughout the years.
- The wordmark was placed on a ribbon, horizontally crossing the crest.
- 1919 – 1940 The new crest emblem was designed in 1919, now it has more graphical elements and ornaments.
- 1940 – 1959 The new graphical logo was created in 1940 and featured an image of the globe with a horizontal ring around it.
- It is a symbol of an internationally accepted and respected brand, powerful and confident.
- 1960 – 1980 The new geometrical Oldsmobile logo was born in 1960.
- The rocket became the Oldsmobile symbol and never left its visual identity since then.
- 1981 – 1996 The logo becomes more geometrical.
- The elongated rocket details are shortened to fit into a strict frame.
- It looks modern and stylish now, evoking a sense of power and masculine elegance.
- The Oldsmobile changed its sharp lines into rounded ones.
- The logo now resembles more of a sailboat, which is not typical for the brand.
- The oval shape though makes the Oldsmobile logo more sophisticated and elegant.
PNG Design and Logo Download
