Oakley logo and symbol, meaning, history, PNG
- Meaning and history Oakley is the brand, which is best known for its sunglasses, and its current logo perfectly represents the purpose and style of the company, making its “O” emblem similar to a glasses’ lens.
- There have been three major redesigns of the Oakley logo throughout the company’s history, and starting the second version, the emblem became the main part of the brand’s visual identity.
- The wordmark in a new thick and rounded sans-serif was extended and drawn in black, but its letters featured the same connection lines between each other as on the logotype from 1975.
- Above the custom lettering, there was an enlarged and bold letter of, also extended horizontally.
- It stood for the first letter of the brand’s name and resembles its main focus — sunglasses.
- 1997 — Today In 1997 the brand redesigns its logo again, replacing the connected letters with the inscription in a bold and straight sans-serif typeface, where each of the capital letters of the logotype was massive, confident, and clean.
- The contours of the emblems were also refined, but it kept its shape and color.
- During the same period, there was also a three-dimensional emblem created for the brand, and it featured a gradient voluminous oval in black, with a thick silver outline.
- This emblem was usually placed near the logotype, featuring the official style, but drawn in gray.
- Symbol Absolutely simple and minimalistic, the Oakley logo manages to represent not only the company’s name but one of its main product groups (sunglasses and optical frames), too.
- Emblem The emblem represents the company’s initial, the letter “O”.
- The character is flattened so as to look more like a horizontally positioned oval shape.
- It is an old-school bold sans-serif font, all the letters are capitalized.
- Color The classic combination of black and white chosen by Jim Jannard creates an appealing visual contrast.
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