Nutella logo and symbol, meaning, history, PNG
- Download PNG Nutella Logo PNG Nutella is an iconic Italian brand of a chocolate-hazelnut spread.
- Meaning and history The history of the brand can be traced back to 1946 when Pietro Ferrero, an owner of a bakery in Alba, sold his first 300 kilograms batch of Pasta Gianduja.
- Five years later, he introduced a creamy version under the name of Supercrema gianduja.
- 1951 (Giandujot Supercrema) The Supercrema was sold in glass jars with an ivory label.
- The label featured the word “Supercrema” in orange with the lettering “Giandujot” in a smaller and lighter type above.
- The logo of the parent company, Ferrero, could be seen below.
- 1964 (Nutella) When the company decided to sell the product throughout Europe in 1963, it changed the name to “Nutella” and modified the recipe.
- The Nutella logo looked nothing like its predecessor.
- It was simpler yet more memorable and professional.
- The design forces behind the brand opted for the wordmark where the initial was black, while all the other letters were maroon.
- 1970 The difference between the previous logo and its modification was so subtle that many customers probably did not notice it at all.
- For one, the type has grown slightly bolder.
- The boldness of the letters brings to mind the sweet chocolate flavor you get from a thick layer of the spread.
- The new color, bright red, also makes the wordmark better visible and more eye-catching.
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