Nordstrom logo logo and symbol, meaning, history, PNG
- Meaning and history 1975 – 1991 In 1930, when Nordstrom was a Seattle-only shoe store, it had a playful logo based on the Futura type.
- While the original Nordstrom logo may look somewhat dated now, in the 1930s it was a state-of-the-art design.The most eye-catching glyphs were the “O’s” – they were higher than the standard height of capital letters.
- Their shape was also unusual, but all the letters seemed to fit each other in terms of the proportions and style.
- 1991 – 2019 The rectangle-based type of the previous Nordstrom logo was replaced by a font with glyphs of a more traditional shape.
- Here, the “O’s” are ovals, the “S” is formed by curves rather than rounded angles, etc.
- And it’s not an old-fashioned elegance but a modern one – note, for instance, those softly widening and narrowing lines.
- Its unique style is the result of the style of the type by which it had been inspired.
- Font The logo appears to have been designed using one of the fonts from the Optima family.
- While the glyphs on the Nordstrom logo have pretty much the same recognizable shape as the letters from this font, they have slightly different proportions.
- Due to the somewhat elongated shape, the wordmark appears slimmer than if it hadn’t been customized.
- One of the possible reasons is that the modifications have made the logo less wide, which could be good for a signboard, for instance.
- Another possible reason is that the elongated letters better fit the modern understanding of beauty with its slimmer and higher shapes The Optima family, which includes 24 fonts, was developed by Hermann Zapf and published by Linotype.
- In other words, it’s a combination of a serif and sans serif font.
- Colors The classic combination of black and white contributes to the timeless elegance of this logo.
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