evolution history and meaning
- 1933 – 1940 The first Nissan logo featured an iconic emblem in the red, blue and white color palette, where the sun symbol, the circle, was colored red, with a blue rectangular and white lettering.
- The wordmark in all-caps was executed in a bold strong typeface, making the brand’s name bright and confident.
- 1940 – 1950 In the 1940s the brand experimented with its logo’s shape.
- During that period of time the Nissan logo featured a creative geometric figure with 6 angles, four of which were rounded, and two, on the upper part of the logo, were sharp.
- The color palette featured red as the main color with framing and lettering in white.
- The “rising sun” emblem was placed above the wordmark, contoured in fine white lines.
- 1960 – 1967 The Nissan logo from the 1960s features cursive lettering with sharp lines.
- The wordmark is now executed in red in a white background.
- It is a minimalistic and sophisticated visual identity, which stands out among other brand logos.
- When placed on cars the wordmark is silver, which makes it look more expensive and stylish.
- 1970 – 1983 Nissan brings the rectangular framing back.
- The thin and straight line of the letters makes the logo look clean and neat, it is now modern and evokes a sense of technologically-centered approach.
- The Nissan heritage is celebrated in its “new-old” logo, which features an iconic emblem and a wordmark placed in the rectangular.
- The lettering is confident and strong, the custom typeface makes the logo memorable and recognizable.
- The letters are perfectly spaced and the lines of the typeface make the wordmark look great both when placed on the emblem, and when used on its own.
- 2020 The logo, introduced by Nissan in 2020 is a sleek minimalist badge, executed in flat monochrome, and repeating the shape of the iconic emblem but in a modern and stylish way.
- The Emblem Nissan borrowed its emblem from the sister company, Datsun.
- The company’s emblem was created in the 1930s and has undergone several modifications during its history, but they all mainly touched color palette and font of the wordmark, which is placed in the emblem’s rectangular.
- The logo during that time was designed around the brand’s wordmark.
- Video
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