Nintendo logo and symbol, meaning, history, PNG
- With the exception of the 1960s, it has always been neither a symbol nor an image, but a wordmark.
- Meaning and history Nintendo’s visual identity history features quite a lot of redesigns, held throughout the brand’s history, though almost all of the versions created were based on a logotype, whether in Japanese or English, and only two badges were different.
- The company, which is today famous for its video games, started in 1889 as a playing cards manufacturer, so its first emblems were traditional for the brand’s specialization.
- 1889 – 1950 The original Nintendo logo featured a horizontally stretched rectangle in light cream shade with two narrow red triangles placed in its upper corners and a bold blue Japanese lettering, placed along the bottom line of the badge.
- 1950 – 1960 The redesign of 1950 brought a new monochrome badge to the brand.
- It was a black Spades emblem, placed above the wordmark, which this time was written in English.
- 1964 – 1967 Another logo, created in 1964, featured a bold italicized logotype in a rounded Sans-serif typeface, written in solid black.
- 1965 – 1967 In 1965 another version of the Nintendo logotype was introduced.
- The wordmark looked simple yet stable and professional.
- The red and white color palette of the logo became one of the brand’s signifiers.
- 1968 – 1970 In 1968 the wordmark gets placed on a white hexagonal badge with a distinct red outline.
- 1968 – 1970 The logo, used by the brand from 1968 to 1979, featured a rounded monochrome inscription in two levels — with the “Nintendo” on top, enlarged, and “Company” under it, in smaller and more rounded letters.
- 1973 – 1975 In 1973 the logotype in Japanese was introduced by the brand, being only the second non-English version of the badge during the company’s history.
- It was a monochrome inscription with bold lines and rounded angles.
- 1975 – Today The Nintendo logotype was refined in 1976, being written in black, it was executed in a title case of a modern Sans-serif typeface with clean contours of the letters and bold confident lines.
- This version in monochrome is still in use by the brand.
- 1977 – 1983 In 1977 the logotype got placed into a horizontally stretched rectangular frame with rounded angles, just like in the version from 1970, but with thinner letters and a stricter color palette.
- 1983 – 2008 In 1983 the monochrome palette was replaced by the iconic red and white, and this made the logo more remarkable and memorable.
- 2006 – 2016 In 2006 another version of the color palette was introduced by Nintendo, and this time it was a light-gray on white.
- 2016 – Today The redesign of 2016 brought back the red and white color palette, but reversed the elements and now the white lettering in a white frame is placed on a scarlet red horizontal rectangle, looking stylish, confident, and progressive.
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