New York Life logo and symbol, meaning, history, PNG
- Download PNG New York Life Logo PNG New York Life is an American insurance firm, which was established in 1845.
- Being one of the three leading companies of the segment in the USA, the NYLIC is also among 70 largest corporations by the revenue, according to Fortune500.
- Meaning and history 1845 – 1964 The very first New York Life badge featured a one-line logotype in black uppercase letters, executed in a very elegant yet bold serif typeface with thick lines and massive serifs on their ends.
- The lettering was perfectly balanced in space and size, which made the logo look timeless and professional.
- This badge stayed with the company for a little less than a century, which is more than impressive.
- 1964 – 1975 The first redesign of the New York Life logo was held only in 1964 and this is when the monochrome palette was switched to electric blue and white.
- The new concept boasted a solid blue square with rounded angles and stylized white lettering in the uppercase placed over the square in three lines, with all the letters connected.
- 1975 – 1999 In 1975 the company comes back to its original monochrome color palette, making the square white and the inscription — black.
- The current New York Life logo was designed in 2007 by Raphael Boguslav, and was only slightly refined by now.
- The three levels of the wordmark, enclosed in a solid blue square, feature custom sans-serif typeface with all capital lettering in white.
- The ends of the letter-lines are slightly curved, which makes the nameplate look sleek and elegant.
- All three layers of the texts are spaced very close to each other, evoking a sense of flow and smooth movement.
- The blue and white color combination reflects the brand’s responsibility and stability, it shows the company as reliable yet with a young spirit.
- The blue is a symbol of freedom and purity, it adds air to the image and meaning to the brand.
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