New Era logo and symbol, meaning, history, PNG
- 1920 The originallogo showcased the name of the brand set in a narrow sans serif type.
- The need for a narrow type could be explained by the fact that the wordmark was very long – “New Era Cap Co. Inc.” The designers must have had a hard job squeezing all these letters into a small label on the cap!
- It looked more unique and artistic than the previous one without sacrificing legibility.
- In addition to serifs, the glyphs had white highlights providing some depth.
- Below the name of the brand, there was the tagline “The Quality Name for Sports Caps.” It was set in a relaxed, casual italicized script.
- Late 1950s The wordmark lost its elaborate style.
- The glyphs were formed by strokes of equal width.
- Once again, there was a serif type with elegant variations in the width of the strokes.
- 1960s, 1978 A dramatically new design showcased the words “New Era” in red.
- It was not just any handwriting but a decorative one, with decorative curls on the capital letters and the “w,” with strokes of dramatically different width.
- In many cases, the cursive wordmark was paired with the red “cap” wordmark introduced in the 1960s.
- 1997 This is when the company introduced the iconic monogram that has been part of the visual brand identity ever since.
- Next to it, there was a white square housing the name of the brand.
- The type was different than in the previous New Era logo.
PNG Design and Logo Download
