Inspiration – New Balance Logo Facts, Meaning, History & PNG

New Balance Logo

New Balance logo and symbol, meaning, history, PNG

  • It seems to be as timeless as the athletic footwear on which it is put.
  • It was established under the name of the New Balance Arch Support Company.
  • 1972 – 2006 Although the company was founded more than a century ago, it was only in 1972 that it introduced its first notable logo.
  • At first glance, it may seem very much like the current logotype, although the moment you take a closer look you definitely notice the differences.
  • The name of the brand was placed below the emblem.
  • 2006 – 2008 The symbol has gone through several subtle modifications.
  • The most notable of them were connected with the color scheme and the number of the speed marks.
  • There were only seven speed marks on the version of the logo introduced in 2006.
  • In contrast to the original black-and-white logo, it featured the red “NB” and the black text “New Balance” below.
  • While it is typically used with the lettering “New Balance,” there’s also a version where only the letters “N” and “B” are featured.
  • Font The typeface looks very much like ITC Avant Garde Gothic Demibold.
  • The font family was created by Herb Lubalin for the Avant Garde magazine.
  • Color Although the color scheme has been modified throughout the New Balance logo history, it has always revolved around only three colors, red, black, and white.
  • Currently, there’re versions with the black-and-white and red-and-white color schemes.

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