New Balance logo and symbol, meaning, history, PNG
- It seems to be as timeless as the athletic footwear on which it is put.
- It was established under the name of the New Balance Arch Support Company.
- 1972 – 2006 Although the company was founded more than a century ago, it was only in 1972 that it introduced its first notable logo.
- At first glance, it may seem very much like the current logotype, although the moment you take a closer look you definitely notice the differences.
- The name of the brand was placed below the emblem.
- 2006 – 2008 The symbol has gone through several subtle modifications.
- The most notable of them were connected with the color scheme and the number of the speed marks.
- There were only seven speed marks on the version of the logo introduced in 2006.
- In contrast to the original black-and-white logo, it featured the red “NB” and the black text “New Balance” below.
- While it is typically used with the lettering “New Balance,” there’s also a version where only the letters “N” and “B” are featured.
- Font The typeface looks very much like ITC Avant Garde Gothic Demibold.
- The font family was created by Herb Lubalin for the Avant Garde magazine.
- Color Although the color scheme has been modified throughout the New Balance logo history, it has always revolved around only three colors, red, black, and white.
- Currently, there’re versions with the black-and-white and red-and-white color schemes.
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