Nestle logo and symbol, meaning, history, PNG
- Download PNG Nestle Logo PNG Nestle has modified its logo at least six times throughout its more than 150-year history.
- Meaning and history Nestle is a legend, so is its visual identity.
- 1866 — 1868 Since the very first logo, introduced in 1866, the visual identity concept of the famous Swiss company has been based on the family name of its founder, Henri Nestle, which translates from German as “The Nest”.
- The original logo depicted the Nestle family crest, composed of a traditional shield with its upper line a bit elongated to the sides.
- In the middle of the shield there was an image of a bird sitting in the nest, and the crown on top of the crest was replaced by a feathery metal helmet.
- 1868 — 1938 The unique emblem was designed for the brand in 1868 and featured an image of the nest with four birds in it.
- It was a pretty detailed picture, where the branches and oak leaves could be seen.
- 1938 — 1966 The redesign of 1938 brought a wordmark to the logo.
- 1966 — 1984 In 1966 the bold rounded typeface of the nameplate was changed to a stricter and more geometric one.
- The lines were clean and straight and the cuts and serifs were distinct and confident.
- The typeface was changed to a cleaner and sleeker one, with the angles softened and lines thickened, while the image became less detailed and more solid.
- The 2015 symbol In 2015, the company introduced a slightly modified logotype.
- Font The wordmark uses a simple sans-serif type with a recognizable “N” character.
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