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National Basketball Association logo and symbol, meaning, history, PNG
- Since 1969 the famous NBA logo was built around the silhouette of Jerry West, who was a legendary LA Lakers basketball player.
- He is considered to be one of the most popular and successful NBA players in history.
- 1950 — 1953 The logo introduced by NBS in 1950 was composed of a circular emblem, where the whole basketball was depicted.
- The upper parts comprised the datemark in bold lines, while the main wordmark was in the middle segment of the ball, with “National” and “Association” arched along the stitches, and “Basketball” in a straight line, written in all capitals of a bold sans-serif typeface.
- 1953 — 1962 The redesign of 1953 made the basketball red, and the lettering white.
- The ball was placed slightly diagonally, and the inscription was now composed of just three letters, “NBA”, written along the bottom line of the emblem, in strict and clean sans-serif capitals.
- 1962 — 1969 With the redesign of 1962, the ball becomes white again, but the stitches and letters gained a new color, black.
- This emblem stayed with the association for seven years.
- A silhouette of which basketball player is drawn on the NBA logo?
- The NBA logo, designed by Alan Siegel in 1969, depicts a white silhouette of Jerry West, placed on a red and blue background.
- The international design firm Siegel+Gale claims that every year the National Basketball Association symbol brings over $3 billion a year in licensing.
- Who is the player in the emblem?
- Siegel claimed that he used a photo of Jerry West from the Lakers as an inspiration for the emblem.
- However, NBA does not acknowledge it was really Jerry West in the logo.
- Interestingly enough, Jerry West also said he knew it was he in the picture.
- Dynamic, upright, functional – that’s how the branding specialist described West’s photo from Sport magazine, taken by photographer Wan Roberts.
- This silhouette from the famous photograph inspired the marketing expert to create a new logo for the NBA, where the central white figure of West shared a blue and red background – the three colors of the American flag, which once again reminded viewers that basketball is a national sport, which should be practiced, supported in the stands and watched on television.
- And until today this white, blue and red icon is strongly associated with the National sport of the ISA and its famous player.
- Who is on the NBA logo?
- The basketball player Jerry West is believed to be the person depicted on the NBA logo.
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