Nandos logo and symbol, meaning, history, PNG
- However, these details have affected the overall look of the emblem very much, making it more “African”.
- 1991 – 1998 The original logo for Nando’s was introduced in 1991 and featured a stylish minimalist emblem placed above the red logotype.
- The emblem depicted a red and black rooster, which had its contours strict and clean, and this gave it a resemblance to a wooden African figurine.
- The red heart on the rooster’s black body was now enlarged, showing the customer as the main value of the brand.
- The solid red tail of the bird was complemented by several white dots placed around its perimeter and adding freshness to the image.
- 2016 – Today The latest major rebrand took place in 2016.
- It was performed by South African consultancy Sunshinegun, which worked with several local craftsmen and artists.
- Some of the modifications included the new shape of the heart (it became more pronounced), the outlines on the chicken’s tail and head, as well as the altered leaves.
- The wormark itself was also udated, getting a more ragged and thus authentic look.
- Font The typeface used the Southern African tradition of sign-writing as an inspiration.
- The company borrowed the type featured on road signs of South Africa as its secondary font, to be used in longer texts.
- Color The red color used on the Nandos logo was inspired by peri-peri, one of the sources of chili pepper.
- The exact shade was chosen by a specialist colorist Manie Pietersen.
- In addition to the red color, black, white, and neons were used.
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