Marks and Spencer logo and symbol, meaning, history, PNG
- Meaning and history 1930 – 1954 The earliest Marks and Spencer logo, which was introduced in the 1930s, did not look the least bit like the current one.
- 1954 – 1975 The 1950s logo was also a monogram inside a round frame, yet it featured a different typeface.
- 1975 – 1988 In the 1970s the retailer switched to the wordmark including its full name.
- It was given in a traditional serif typeface and featured the black-and-white color scheme.
- 1988 – 2000 The 1988 redesign brought about a new color.
- The dark shade of turquoise was used from 1988 to 2007.
- 2000 – 2007 The wordmark itself went through subtle changes in 2000.
- 2004 – 2014 The wordmark with lime green elements was introduced in 2004 as a part of the Your M&S campaign, but it did not become standard until 2007.
- The emblem featured a simple mono-linear sans-serif typeface.
- 2014 – Today While the 2004 emblem looked youthful and energetic, the current Marks and Spencer logo has a more traditional, even retro feel.
- This impression is emphasized by the lettering “EST.
- The font itself is bolder, with more pronounced flat vertices at the top of the letter “M”.
- Color The lime green of the previous M&S logo was replaced by black in 2014.
- The simple color scheme helps to emphasize the brand’s long history and experience.
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