Morgan Stanley Logo
- It has offices in almost 42 countries and over 57,000 employees.
- The name was given in an italicized all-caps sans serif.
- The white lettering was placed inside a long rectangle featuring a vivid and deep shade of blue.
- 2000 – 2001 The logo became completely different, although the company name did not change.
- The lettering was now black over the white background.
- The designers opted for an austere sans serif type.
- 2001 – 2006 The lettering was reduced to “Morgan Stanley,” although legally the company was still known under its old name.
- The first word was black, while the second word was gray.
- In between, there was a right triangle.
- It was white with a light blue trim.
- The company stated it was a “directional triangle” that “pointed toward the northeast, the general direction of financial success.” The type was completely different from the previous one.
- It was not radically different.
- While the font was definitely inspired by the previous one, it looked somewhat flatter.
- According to the company’s spokeswoman, the new design reflected the “ongoing evolution of the brand and a rebranding under John Mack.” Colors The palette of the 1997 Morgan Stanley logo featuring a saturated shade of blue was the most remarkable one.
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