Momo logo and symbol, meaning, history, PNG
- The firm was established in 1964 by a racecar pilot Glanpiero Moretti due to a lucky chance.
- It happened so that earlier that year he had contracted a local craftsman to make for his racing car a special steering wheel with a thicker comfortable grip.
- The modification became known among other teams and Moretti started receiving orders for similar wheels.
- A car of the Ferrari team with the new steering wheel won the 1964 Formula One world championship and Moretti used this opportunity to launch a successful business.
- The company was dynamically developing and Moretti started enlarging his product line.
- Later on, its list of partners included many prominent car manufacturers, such as Volvo, Toyota, Volkswagen, Porsche, Fiat, Peugeot, Renault, Honda, Nissan, etc.
- The logo and its meaning From the very outset, the main part of the Momo logo was the brand name “MOMO” in block letters.
- Initially, the wordmark was made in black on a white background, but later on, the letters acquired a deep butter yellow colour with black edging.
- In a couple of years, the word “ITALY” in elegant thin font and scarlet red tone appeared under the brand name.
- Lately, two angles of the same yellow tone were added to the wordmark on its lower and upper sides.
- This created a geometrical figure representing an arrow.
- The name “momo” on the company’s logo is an acronym.
- The second “mo” is derived from the name of the town of Monza, a suburb of Milano and the seat of the company.
- The arrow’s silhouette represents the idea of motion, related both to the speed of a car and to the advancement of Momo technology.
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