MinuteClinic logo and symbol, meaning, history, PNG
- Meaning and history 2000 – 2003 2003 – 2014 2014 – Today The MinuteClinic visual identity is based on the logo of its main company, CVS Health.
- The wordmark is complemented by the iconic emblem on its left.
- The MinuteClinic nameplate in all the lowercase lettering is executed in a simple sans-serif typeface, which is Helvetica.
- The inscription looks neat and tidy, yet modern and strong at the same time, due to the use of a scarlet red color.
- It looks contemporary and confident, showing the company’s progressive approach and power.
- The red color palette of the MinuteClinic logo is a reflection of passion and love, with which it treats its clients.
- Red also evokes a sense of strength and authority, which are two important qualities of one of the healthcare segment leaders.
- It is instantly recognizable and represents the company as a forward-looking and innovative.
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