Michelin logo and symbol, meaning, history, PNG
- Meaning and history The iconic Michelin mascot, Bibendum, was introduced by the brand in the middle of the 1890s and has glued to the company, staying its unchangeable symbol throughout the years.
- There have been several redesigns of the Michelin logo during its history, but the Michelin Man has been an inevitable part of each of them.
- 1936 — 1968 The running Bibendum and a script wordmark were two parts of the logo, created for Michelin in 1936.
- The logo was executed in monochrome and looked friendly and playful, brilliantly reflecting the purpose of the brand.
- 1968 — 1997 The redesign of 1968 changed the Michelin logotype to a modern and solid one, with its capital letters in an extra-bold sans-serif typeface, which was extended and shortened.
- As for the Bibendum, he showed up here and there, in different poses and surroundings, depending on the logo placement.
- The inscription featured an italicized bold sans-serif typeface and has a standing saluting Michelin Man on the left.
- 1997 — Today In the same 1997, the company started using a simple yet very recognizable black logotype in all capitals as its official logo.
- The letters on the “Michelin” wordmark are slightly extended horizontally.
- The color palette and the typeface of the wordmark remained untouched, but now the mascot image is enlarged and the lettering is placed right under his smiling face, separated by a thick line, which is yellow for the brand’s products and blue on the corporate materials.
- Symbol In the course of time, Bibendum attained the status of the brand’s worldwide ambassador.
- Emblem Every designer that worked on the new versions of the logo brought about his own interpretation of the mascot.
- In the current version of the Michelin logo Bibendum waves his hand as if to greet the motorists driving past the company’s offices.
- Color The Michelin Man is white with the black outline; the wordmark is dark blue, while the background is white.
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