Michaels logo and symbol, meaning, history, PNG
- Download PNG Michaels Logo PNG Michaels is the name of an American company, which specializes in the retail of arts and crafts goods.
- The company was established in 1973 in Illinois, and today it operates across North America through its physical stores and worldwide via the online platform.
- Meaning and history The visual identity of famous arts and crafts distributing company has always been based on a delicate and elegant inscription, which was completely redesigned in 2009, changing the old style mood and curved lines to something modern, yet still smooth and light.
- 1973 – 1984 The original Michaels logo was introduced in 1973 and boasted light gray lettering with the right vertical bar of the “M” elongated and underlining the whole wordmark.
- The inscription was executed in a bold old-style serif font with tails of the “M” curved.
- 1984 – 2009 In 1984 the color of the logotype was changed to intense pink and the tagline was added instead of underline.
- Now the “Michaels” lettering was slightly italicized and featured even longer curved of “M” and “S”.
- The “Arts, Crafts & More” tagline was written in the same pink color, but in all capitals and looked more serious and simple, which created a good balance between two parts of the insignia.
- 2009 – 2014 The logo was redesigned again in 2009 and the completely new style came to the brand.
- The “Michaels” wordmark was now in black and executed in a modern cursive style, resembling such fonts as Rose Colored Regular and Nora Halim Regular.
- The “Where Creativity Happens” tagline was written in a title case using a traditional and modest sans-serif typeface, also in black.
- 2014 – Today The redesign of 2014 brought back the iconic pink color and removed the tagline.
- The inscription itself became bolder and slightly narrower than the previous version, which makes it look stronger and more stylish.
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