Mercedes logo and symbol, meaning, history, PNG
- The traditional contours were modified to make a three-pointed Star as a representation of the family’s intentions — to motorize the whole world on land, water, and in the air.
- Its traditional circular badge had a thick double outline where the stylized wreath was drawn.
- 1916 – 1926 The logo, designed for the brand in 1916, featured a blue and white star placed on a burgundy-red background and enclosed in a thick circular frame, where the wordmark and leaves ornament were drawn in white.
- 1926 – 1933 The logo, designed for the brand in 1926, featured a blue and white star placed on a burgundy-red background and enclosed in a thick circular frame, where the wordmark and leaves ornament were drawn in white.
- The super minimalist and very futuristic for its times, the badge was executed in black and featured a stylized thin and sharp three-pointed Star placed inside the white circle with a medium-thick black outline.
- 1989 – 2009 In 1989 the logo became three-dimensional and the color palette of the badge was switched to gradient gray.
- Both the emblem and the wordmark were redrawn in plain gray color without any accents and additions.
- The typeface of the lettering resembles the Corporate A font family, which is an example of timeless elegance.
- Symbol The star that became the Mercedes symbol was originally seen by Gottlieb Daimler as an image protecting his own home.
- Daimler also pointed out that the products of his enterprise were conquering the three elements ‒ water, air and land.
- By the way, for the first time the Mercedes car was presented to the public as a racing car.
- However, this explanation was dragged by the head and ears, especially as Daimler’s biographers definitely claim that the sign, which was later patented as the Mercedes logo, had been used by Gottlieb Daimler long before the company started manufacturing cars.
- Emblem The Mercedes emblem, with the exception of the first years of the brand’s existence, was in a circle shape.
- Originally the emblem (the print writing MERCEDES) was made in an oval shape elongated in the horizontal direction.
- Do you know that the name of the brand Mercedes was invented not by Daimler, but by the consul and the French dealer of the Daimler Company Emil Jellinek?
- The attempt to make the logo look like just an acute-angled star with three rays turned out to be not very successful (nor did a star with four rays find its practical application).
- Font The print element was used in the Mercedes logo only in the first third of the twentieth century.
- In the first years the three-rayed star was gold, white, red, blue, crowned with a golden laurel wreath.
- In 1916 the star, the main element of the logo, was made silver.
- Only the star inscribed in a silver circle.
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