Melkus logo and symbol, meaning, history, PNG
- Download PNG Melkus Logo PNG Melkus is the name of a discontinued sport-cars manufacturing brand from Germany, which was established in 1950 and ceased all operations in 1986.
- Then the company tried to come back to the market in the late 2000s, but it only lasted for three years.
- Meaning and history The Melkus visual identity is unique and instantly recognizable.
- First of all, it is executed in a pretty rare for the automaking industry color palette — light blue, gradient white and black, the second feature is the image, which depicts a sportscar, but looks like an abstract and elegant drawing, which can become a truly iconic insignia.
- The logo composition was composed of a light blue circle in a bold silver outline.
- The white with gray gradient shield was placed inside the circle and contains a black contoured car drawing, the “HM” initials, and “Melkus” wordmark, placed along its upper part.
- The wordmark is executed in a very modern custom sans-serif typeface with some of the horizontal letter bars arched, and straight verticals with sharp angles and distinct edges.
- The inscription adds volume and motion to the whole logo, making it instantly recognizable and cool.
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