Melbourne Storm logo and symbol, meaning, history, PNG
- The brand identity has always preserved its three core values: the color purple, the depiction of Storm man, and the lightning bolt.
- Here, we also see the iconic Storm man, although the design is more complex.
- The Storm man’s torso goes out of a navy cloud, which appears to be boiling.
- Before adopting the Storm man logo and the name Melbourne Storm, the cofounders were going to name the club Melbourne Mavericks.
- The initial brand identity supposed a completely different logotype – it featured a gunslinger with a fistful of dollars.
- However, they received a recommendation from News Limited’s Lachlan Murdoch, who told they should develop another brand identity as this one sounded too American.
- Among the multiple ideas discussed were Trams and Flying Foxes.
- 2018 On 17 October 2018, the 20th Anniversary logo was unveiled depicting only the torso of the Storm man and the name of the team in a different font.
- The design was placed in a shield with the lettering “20 years.” 2018 — Today The anniversary shield was transformed into a new team logo.
- They also received a recommendation from the JAG fashion house’s Peter McWhirter, the club consultant, who told they could make the brand identity more eye-pleasing by using purple and gold.
- The four colors were used from 1998 to 2004.
- In 2010-2012, the gold returned, the gray disappeared, while the purple became the dominant color in the jersey.
- Gone were the gold and most of the white, while the lightning bolts grew purple.
- In addition to the purple, which has been associated with the Melbourne Storm logo ever since the team was introduced, the current emblem also features navy, gray, and white.
PNG Design and Logo Download
