Media Markt logo and symbol, meaning, history, PNG
- From the very beginning, its management decided in favour of a business strategy that relied on offering a huge assortment of goods at permanently competitive prices in a huge sales area, which later received the name of a hypermarket.
- Meaning and history 1979 – 2006 The very first logo for Media Markt was designed in 1979 and looked pretty much the same as the insignias the whole world knows today.
- The calm red logotype had its two parts separated by a swirl-line emblem, executed in the same color palette.
- The lettering was executed in a bold and smooth sans-serif typeface with the lines of the capital letters “M” slightly inclined.
- 2006 – Today Media Markt logo appeared during the period of expansion of the network.
- The letters of the wordmark resemble the commercial font ITC Avant Garde Gothic Paneuropean Demi Oblique with somewhat modified graphics.
- Thus, the letter “M” is inclined rightward, especially its left leg.
- Most of the letters are interconnected.
- Between the two words of the wordmark, there is an emblem depicting a whirlwind.
- Apparently, the author of the idea of the emblem was Walter Gunz, one of the founders of Media Markt.
- He is believed to be the creator of most of the company’s extraordinary marketing campaigns and slogans, which are so well remembered all over Germany and beyond its borders.
- Anyhow, for about 40 years Media Markt logo has been associated with innovation, determined client orientation and a comprehensive spectrum of client and post-sales reliable and high-quality service.
- 2006 – 2018 (Russia) In 2006 Media Markt created a separate logo for its Russian stores.
- By the only difference is in the wordmark, which is also executed in an intense red and white color palette and features the same swirl emblem dividing the two parts of the inscription.
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