evolution history and meaning
- Download PNG McLaren Logo PNG McLaren is a British auto making company, which was established in 1963 and today the brand’s name is synonymous to high-end sports cars, known and respected for its design and quality.
- Meaning and history McLaren is one of the most popular speed car brands in the world, founded in 1963, the company’s name became synonymous to luxury and racing cars.
- The first version of the current McLaren logo was designed in 1981 and stayed with the brand until today, being modified during the years.
- The designer, Michael Turner, draw a crest-like emblem in a green red and white color palette with a black silhouette of a kiwi bird.
- 1966 – 1981 The logo from 1966 features a stylized abstract image of a kiwi bird, which is stylish and modern.
- The logo gets the name “Speedy Kiwi” and becomes a symbol of the McLaren race team, being used even today.
- 1981 – 1991 The Speedy Kiwi was replaced by a new logo in 1981.
- The color palette wasn’t changed and the typeface was only slightly refined.
- 1997 – 2002 The sharp-angled chevron was replaced by a smooth swoosh symbol, keeping traditional for the brand color scheme.
- The iconic swoosh emblem stays with the brand, as well as its color palette.
- The most significant change for the brand’s visual identity was about adding a rectangular framing.
- The simplicity of the McLaren visual identity only adds luxury and style to the brand’s image.
- The Emblem The iconic McLaren Speedmark, which is the emblem of the brand, has several versions of its meaning.
- Another version is a modernized and softened chevron from the logo the brand has during the Marlboro sponsorship period.
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