McDonalds logo and symbol, meaning, history, PNG
- Meaning and history The story of the world’s most famous fast-food restaurant chain began in 1937 when Patrick McDonald launched “The Airdome”, the first restaurant of the family.
- Three years later his sons renamed it to “McDonald’s Famous Barbecue”.
- The current title was adopted by the company only in 1953, and the design prototype of the iconic Golden-Arches logo was created in the 1960s.
- Since that time the visual identity of the fast-food legend was pretty constant and by today it became one of the brightest examples of perfect branding in modern history.
- 1940 – 1948 The very first logo for the restaurant was composed of a black wordmark, set in three levels, and executed in three different styles.
- It was now composed of a white “MacDonald’s Famous Hamburgers” nameplate on a black background, with a small white image of the Chef, who was friendly smiling.
- The inscription was executed in one style, using a modern sans-serif typeface.
- The logo was still far from what we all know today, but the red color appeared in the color palette, giving the right direction for the brand.
- The smooth italicized wordmark in red was executed in a custom sans-serif typeface with thick sleek lines.
- It was a pretty memorable and recognizable logo, which stayed with the company for 15 years.
- This is why there is a diagonal line coming through the arches on the first version of the logo.
- The emblem in yellow has a thin red outline and the red wordmark was placed under it.
- As for the color palette, it now featured yellow for the emblem and black for the wordmark, which was placed over the “M” on its lower part.
- This logo is still in use today on come of the products and international restaurants of the company.
- 1993 – 2010 The version of 1993 featured a simple yellow “M” with a black shadow, no lettering or framing, just a minimalist emblem, which was first used only in the United States, but later became international and stayed with the company for almost twenty years.
- 2003 – Today The same minimalist approach was followed at the beginning of the 2000s when another version of the logo was designed.
- 2006 – Today In 2006 the flat yellow design was created for the brand.
- No outline, no lettering, nothing.
- 2018 – Today Font The current McDonalds logo features a customized sans-serif font.
- Video
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