McCafe logo and symbol, meaning, history, PNG
- Download PNG McCafe Logo PNG The style of the McCafe logo does not create any link with the logo of the parent brand, McDonald’s.
- Instead, the design forces behind McCafe have created a completely independent, distinctive brand identity.
- The first location opened as a Corporate store in 1993 in Melbourne, Victoria, Australia.
- It was only eight years later that the first location within the US started working in Chicago, Illinois.
- By 2003, McCafé was the largest coffee shop brand in Australia and New Zealand.
- 1993 – present The earliest version of the logo featured the word “McCafé” in a custom type paired with a long stroke below, which looked as if it had been drawn by hand.
- The designers chose a cozy, comforting shade of brown inspired by the color of coffee.
- This wordmark can be seen on coffee-related beverages that can be purchased at the McCafé side of the main ordering counter at most McDonald’s outlets.
- 2006 – present The original McCafe logo looked pretty similar to the current primary logo.
- That is because both of them feature a casual style inspired by handwriting.
- And yet, you can notice several apparent differences.
- The most obvious one is the way the long stroke below the wordmark looks like.
- In the original logo, the stroke is brown, like the lettering above.
- The shape of the glyphs is also slightly different, although it is hardly possible to notice the modifications unless you compare the two versions side by side.
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