evolution history and meaning
- The drink was born in 1863 and was bought by Alessandro Martini and Luigi Rossi in 1879.
- Martini & Rossi merged with Bacardi in 1993, until that the brand was fully controlled by the Rossi family.
- Martini is synonym of excellence and glamorous lifestyle.
- Every single design detail and every bottle is a representation of Martini personality and story.
- Martini is a perfect sample of how a logo turns up to be a clear distinctive of its brand.
- Representative of its time, this logo is the result of last century’s technologic innovations that had such an influence on art.
- Excellent equilibrated logo blunt with thin line.
- It combines geometric shapes without resting mobility or lightness, resulting to be elegant and fresh.
- Color and font The traditional Martini palette includes three colors: black (R0G0B0), red (R212G6B27) and gold (R210G175B94).
- The Martini typeface is a geometric sans serif font MARVENProBlack for the main brand lettering and MarvenProRegular and MarvenProBlackMedium – for additional.
- It was superimposed to a red circle and was successively referred to as “ball and bar”.
- It is told that the designer, Livio Cibrario, submitted three different proposals for the logo; it was thanks to impulsivity and instinct, and a bit of luck, that the owners chose the one who would become their icon.
- One of the theories is the design was inspired by the sun setting behind a Martini sign.
- For a short period of time, in 1944, the logo appeared bearing a green contour.
PNG Design and Logo Download
