Mars logo and symbol, meaning, history, PNG
- Today the company is one of the largest world manufacturers in its segment and owns several labels of bars, which are loved and recognizable across the globe.
- Meaning and history Mara is an iconic brand, which is popular in every country across the world.
- And as a legend, the label has a very strong and recognizable visual identity, which was first created after the company’s foundation and was only slightly modified by today.
- The Mars logo is composed of a wordmark.
- Bold red lettering in a yellow outline placed on a black background — the brand’s style was created in the middle of the 20th century.
- Later, in the 1908s, the wordmark was placed on a black background, which was repeating the contour of the lettering, which gained a stronger and more modern font.
- 1900s – 1988 The original Mars emblem was composed of a diagonally placed red lettering in a dark yellow outline, placed on a plain black background.
- The inscription was executed in a title case of a smooth serif cursive with arched lines, slightly curved tails on some letters, rounded serifs, and some of the lines cut straight.
- The extra-heavy letters of the wordmark looked friendly and very professional at the same time, creating a strong contrast with the dark shade of the badge.
- The black rectangular banner was replaced by an additional black outline of the inscription, and a bold tricolor underline was added to the logo, framing the “Mars” and evoking a sense of completion and balance.
- 2002 – Today The logo we know today was designed at the beginning of the 2000s.
- It is composed of a wordmark in a smooth and modern typeface, which looks hand-drawn and reminds Comic Sans by its playful energetic lines.
- The Mars nameplate is placed over a horizontally located black oval, which is slightly stretched, creating a sense of a cosmic plane, adding the meaning of the Planet to the brand’s name.
- An instantly-recognizable classics.
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