evolution history and meaning
- The brand is most known for climbing apparel and equipment.
- Marmot is one of the most popular and reliable mountain gear producers.
- The Marmot logo is composed of a wordmark and an emblem above it.
- The wordmark is executed in a modern custom serif font, which features founded bold lines.
- The Marmot emblem is the brightest and strongest element of the brand’s logo.
- It comprises a solid red circle with a stylized letter “M” on it.
- Its shape resembles snowy mountain peaks.
- The “M” is placed diagonally, with its left vertical bar elongated, which creates a sense of movement and dynamics.
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