evolution history and meaning, PNG
- Download PNG Mapfre logo PNG Mapfre, S.A. is an international insurance company based in Madrid, Spain.
- It was established in 1933, but its period of real growth came only after the Second World War.
- The company underwent several regroupings and purchased several other firms.
- In 1983 it was graded as the insurance company number one and six years later Mapfre started its expansion to Latin America, where it became the leading insurance agency.
- By 2011 Mapfre’s revenue reached the level of 23,5 billion euros.
- Meaning and history 1940 – 195?
- 2003 – Today The current Mapfre logotype consists of the brand name written in block letters and an emblem to the right of it.
- It was created in 2003 by a Spanish designer Alberto Corazón.
- The letters of the wordmark resemble the commercial font Acme Gothic Extrawide Black with slightly modified graphics.
- The emblem is a circle with a symbolic image of a clover, which reminds that the company at the outset was specialized in rural insurance operations.
- The logo exists in two versions: white letters and the emblem on a red background and red letters and the emblem on a white background.
- The name of the company, which forms the main part of its logotype is actually an abbreviation of the initial name of the firm: Mutualidad de la Agrupación de Propietarios de Fincas Rústicas de España (Mutual Union of the Owners of Rural Real Estate of Spain).
- For the customers of Mapfre, its logotype is associated with the slogan of the company “we are people who take care of people”.
- According to the firm’s web site, its main principles are professionalism, innovation and commitment.
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