evolution history and meaning
- Download PNG Malibu Logo PNG Malibu is a brand of a coconut flavored liqueur, which has been produced on the island of Barbados since 1893.
- It’s been a part of Pernod Ricard Group since 2005, after the French beverage giant acquired Allied Domecq (who owned Malibu) for $14 billion.
- Meaning and history Malibu Rum is an innovative and dynamic brand that invites consumers around the world to share the Caribbean spirit.
- The Malibu logo color scheme is inspired by Caribbean sunset and includes different tones of orange, as well as the coconut main color – white for the bottle, and deep brown for the wordmark and the palm trees.
- The famous Malibu logo is an image of two palms and sunset with an eyebrow lettering above it.
- After the last redesign, the Malibu logo has a new bigger and bolder look with lifted palm leaves, sunset colors and a revised horizon.
- The icon is beautifully crafted and looks like a jewel and is aimed to protect the free and easy spirit of Malibu.
- The custom typeface is bold and elegant, based on a classic flare serif font, the closest might be Fire Ladder (with generated shadow lines) or Dragon Serial Heavy.
- The Malibu logo is distinctive and modern and emphasizes the unique MALIBU character.
- The Malibu brand aims to stay relevant and top of mind amongst a future generation of consumers.
- The ambition was to create an identity that is as clear and direct as the Malibu brand.
- Malibu is all about spreading the summer feeling of being carefree and open to good times.
- The most popular advertising campaign of Malibu labeled it as “seriously easy going”, with reference to people from the Caribbean.
- Through the evolution of its much-loved design and logo, Malibu is seeking to maintain strong brand equity and relevance with millennials, aiming to reinforce its quest to become a global icon of summer.
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