evolution history and meaning
- Download PNG Mahindra Logo PNG Mahindra is a brand of Indian utility-car manufacturer, which was founded in 1945 and today is one of the largest in the region companies of its segment, which was ranked in the top 20 of FortuneIndia 500.
- The Mahindra visual identity history is not very rich, as the brand has only one major logo redesign, held in 2012, but still uses its original emblem alongside the new one, depending on the placement.
- 1948 – Today The first Mahindra logo was designed in 3 years after the company’s foundation.
- It was slightly modified during the years but is still in use today alongside the new visual identity.
- The logo is composed of a wordmark with an emblem on its top.
- Bold letters of the nameplate reflect the brand’s strength and stability.
- The Mahindra emblem is an oval-shaped figure with a stylized letter “M”, composed of three diagonal lines, on it.
- 2012 – Today In 2012 Mahindra created a new modern logo, which is composed of a single wordmark.
- The futuristic typeface features strict descent lines and diagonal cut lines of “I” and “A”.
- The red color of the nameplate reflects the passion and energy of the brand, its power, and confidence in everything it does, while the gray of “Rise” fine and delicate lines evokes a sense of professionalism and authority.
- The new Mahindra logo is minimalist and strong.
- With the accent on the bright color, it looks brutal and remarkable.
- The unique typeface with small details, such as open letters “A” and interesting connections of “D” and “H” lines, makes the logo look modern and stylish.
- It is a strong visual identity for the utility-vehicles market, which shows the expertise of the brand and its stability.
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