MAC logo and symbol, meaning, history, PNG
- Download PNG MAC Logo PNG In spite of the fact that the MAC logo is just a black-and-white wordmark, it is highly recognizable and memorable.
- Meaning and history The history of MAC Cosmetics started in Toronto, Canada, in 1984.
- Stylized as M·A·C, the cosmetics manufacturer was launched as a brand created “by makeup artists for makeup artists.” Symbol The emblem includes the three letters forming the company name divided by two dots.
- In case of the “M,” the thin white gap dividing it into two parts goes almost in the middle of the letter, just a little higher than the angle (to the left).
- In the case of the “A,” the gap is positioned on the right end of its horizontal bar.
- The glyphs look flattened (or stretched to the sides), due to which they are wider than average and shorter than average.
- Another distinctive feature is the way the letters stick together: neither “M” and “A” nor “A” and “C” are separated from each other.
- The two dots can be seen slightly above the horizontal bar of the letter “A.” Why does the emblem work?
- However, we should point out that the way the dots are placed goes beyond traditional grammar rules about where a full stop should be placed.
- The only reason why the dots are positioned in the middle of the line is that they look unusual and make the emblem more recognizable.
- Font Since M.A.C is a rather large company, they had their logo developed from scratch rather than used a ready-made font.
- That said, this typeface isn’t completely unique – it follows the modern preference of rounded, minimalistic shapes, and you can find a couple of similar fonts.
- Colors Although M.A.C has established itself as the color authority, its own logo uses a black-and-white palette.
- We can add that since the MAC logo is placed on all types of products and packages, the two-color design is probably the most appropriate one.
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